About | Irwinsaholi

Brand Strategist. Storyteller. Designer

In 2012, after graduating from NIFT, I embarked on a decade-long career in fashion design, refining my expertise in textiles, silhouettes, and the art of visual storytelling. While design remained at the core of my professional journey, I developed a keen interest in the strategic and business aspects that drive successful brands. This curiosity led me to pursue a Master’s degree in Luxury & Brand Management at the Savannah College of Art & Design (SCAD).

At SCAD, I have gained a deeper understanding of the luxury industry’s complexities, from brand positioning and consumer engagement to market strategies and operational frameworks. This experience has broadened my perspective, allowing me to bridge the gap between creativity and business with a more holistic approach. By integrating my design expertise with strategic brand management, I am now equipped to contribute to the industry in a more comprehensive and impactful manner.

RESUME

MY STORY

Hi, I’m Irwin Saholi—a fashion designer turned luxury brand strategist. For over a decade, I’ve blended creativity and strategy to shape designs that resonate and brands that inspire.

My journey began with childhood sketches and fabric experiments, eventually leading me to the National Institute of Fashion Technology, India. There, I developed the skills and discipline to bring ideas to life.

From runway collections to leading design teams, I lived and breathed fashion. But over time, my passion evolved—from creating garments to shaping entire brand experiences.

Today, I fuse design sensibility with strategic vision, helping modern luxury brands tell meaningful stories and build lasting legacies.