IRWIN SAHOLI
Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
India as a cross-cultural phenomenon- India & Middle East
1. Conducted in-depth research on luxury consumption trends in India and the Middle East.
2. Analyzed cultural shifts and how they influence the perception of luxury in both regions.
3. Examined how economic changes and younger demographics are shaping luxury consumption.
4. Compiled case studies to highlight the evolving nature of luxury in these markets.
5. Focused on understanding how traditional luxury values intersect with modern desires for exclusivity and experiences.
This case study examines the growing luxury markets in India and the Middle East, focusing on shared cultural values and consumer behaviors. In India, luxury is driven by a blend of tradition and modernity, with a strong emphasis on craftsmanship and exclusivity. The rising middle class and social media influence are expanding demand for luxury goods.
In the Middle East, luxury is tied to opulence, status, and exclusivity, particularly in regions like the UAE. Consumers prioritize bespoke experiences and premium products that reflect their identity.
Both regions share a desire for exclusivity and craftsmanship, but brands must adapt to cultural nuances to connect with these diverse luxury markets effectively. This study highlights how global luxury brands can cater to these distinct preferences while building lasting connections in these regions.