ITC Hotels- Designing Responsible Luxury

This case study explores ITC Hotels' approach to designing responsible luxury by integrating sustainability into its luxury hospitality offerings. As part of the ITC Group, ITC Hotels has pioneered sustainable practices without compromising on opulence. The brand focuses on eco-friendly materials, energy-efficient technologies, and water conservation, ensuring that luxury is aligned with environmental responsibility. ITC Hotels also incorporates local, organic products in its kitchens, supporting both sustainability and local economies. Through initiatives like LEED certifications and its "Responsible Luxury" concept, ITC Hotels redefines luxury by offering an experience that meets modern values of environmental awareness and social impact while maintaining high standards of service and exclusivity.