IRWIN SAHOLI
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BVLGARI BRAND EQUITY ENHANCEMENT
BRAND MANAGEMENT
2024
1. Brand Positioning Strategy for global market expansion.
2. Luxury Consumer Insights to drive tailored marketing initiatives.
3. Strategic Brand Collaborations with high-profile events and designers.
4. Market Trend Analysis to anticipate luxury sector shifts and emerging opportunities.
Bulgari’s strategic vision for 2034 focuses on expanding its brand presence, enhancing brand equity, and reinforcing its status as a luxury artistic brand. The company plans to elevate its brand awareness and loyalty through initiatives such as Bvlgari Art exhibitions, strategic hotel expansions, and continued dedication to Corporate Social Responsibility (CSR), particularly supporting young, emerging artists. These efforts, combined with Bulgari’s commitment to craftsmanship and artistic jewelry, aim to solidify its position on the global luxury stage.
