IRWIN SAHOLI
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DOLCE AND GABBANA REBRANDING STRATEGY
BRAND MANAGEMENT
2023
1. Conducted research on global art trends to inform artist collaborations.
2. Researched emerging designers and proposed an educational platform for diverse talent.
3. Suggested strategic partnerships for industry exposure and networking.
4. Developed an annual grant program to support emerging artists with capsule collections.
This project represents Dolce & Gabbana’s bold rebranding strategy, centered around cultural celebration, inclusivity, and global creativity. By collaborating with iconic artists like Frida Kahlo, Paola Ventura, Arpita Singh, and Yayoi Kusama, the brand seeks to redefine its identity, moving beyond fashion to become a beacon of artistic expression and diversity. The initiative includes launching an educational platform aimed at empowering emerging designers from diverse backgrounds, offering them opportunities for internships, showcases, and job placements. Additionally, an annual grant will support selected artists in creating capsule collections, further solidifying Dolce & Gabbana’s commitment to nurturing new talent and shaping a more inclusive, forward-thinking fashion industry. This rebranding strategy is designed to position the brand as a global leader in diversity, innovation, and artistic collaboration.
