IRWIN SAHOLI
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ZEGNA GLOBAL EXPANSION PROPOSAL
BRAND MANAGEMENT
2024
My Role:
1. Conducted market research on Saudi Arabia’s luxury sector.
2. Developed a strategic market entry and branding plan.
3. Designed pre-launch, launch, and post-launch marketing campaigns.
4. Created consumer engagement strategies for brand loyalty.
5. Assessed potential challenges and opportunities in the market.
6. Ensured alignment with Vision 2030 economic goals.
Zegna’s expansion into Al Khayyat Mall, Jeddah, aligns with Saudi Arabia’s growing luxury market and Vision 2030 economic reforms. The project involved strategic market entry, brand positioning, and consumer engagement initiatives to establish a strong presence in the region. Key activities included pre-launch marketing, exclusive launch events, and post-launch strategies to sustain momentum and drive long-term growth.
