IRWIN SAHOLI
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NATURE'S NEST - KIDS WEAR BUSINESS PLAN
2023
BRAND MANAGEMENT
1. Conducted market research to identify target customer needs and preferences for organic baby clothing.
2. Analyzed sustainable material sourcing, specifically certified organic cotton from India, ensuring quality and eco-friendliness.
3. Developed the brand’s mission and vision, focusing on sustainability, ethics, and quality.
4. Crafted strategies for ethical labor practices and fair wages for artisans.
5. Proposed customer service initiatives to enhance the overall shopping experience.
6. Designed a recycling program encouraging customers to trade gently used clothes for store credit, contributing to NGO donations for underprivileged children.
The Nature’s Nest business plan outlines the strategy for launching a gender-neutral, organic baby clothing brand focused on sustainability, quality, and ethical practices. The brand offers 100% certified organic cotton clothing, sourced from India, known for its high-quality and eco-friendly production methods. The mission emphasizes providing affordable, hypoallergenic baby clothing that is gentle on sensitive skin while supporting environmental sustainability. The plan includes initiatives such as a recycling program where customers can trade gently used clothing for discounts, with donations supporting NGOs for underprivileged children. Nature's Nest aims to create a trusted brand for parents, ensuring both comfort and care for their babies, while promoting social responsibility and environmental consciousness.
